REEBOK BLOGS

NEW NHL ALL-STAR GAME FORMAT

10 Nov 2010

Fantasy hockey will become reality at the 2011 All-Star Game presented by Discover. A new format for this year's festivities will see the conference vs. conference approach replaced by a player draft, conducted by the All-Star players themselves, to determine the rosters for each team. The 2011 NHL All-Star Fantasy Draft will be Friday, Jan. 28, to kick off All-Star Weekend, which will be hosted for the first time by the Carolina Hurricanes. Check out ...

Good Skaters

27 Aug 2010

It drives me nuts to see so many kids struggling with their skating ability only because they have the wrong size of skates. For all you extreme parents who dream of having a child make the NHL or go to the Olympics, and for those parents who just want your child to have fun, Please! Please! Please!!! Make sure they have the right size skates. Kids struggle with skates that are not fitted properly. Parents, ...

The NHL unveils new jersey design to be worn at the 2011 Heritage Classic game

04 Aug 2010

Montreal, August 4, 2010 – Today the NHL unveiled the much anticipated Calgary Flames’ Edge uniform that will worn by the team during the upcoming 2011 Heritage Classic game. The expected match up will be played at McMahon Stadium in Calgary, home to the CFL’s Calgary Stampeders, where the Flames will play host to the Montreal Canadiens.

Reebok Hockey extends partnership with NHL veteran Pavel Datsyuk

03 Aug 2010

Montreal, Aug. 3, 2010 – Reebok Hockey is pleased to announce the renewal of its partnership with one of the most talented and respected NHL players in the world - Pavel Datsyuk of the Detroit Red Wings. Now heading into its sixth year, the partnership’s multi-year extension is great news for both the brand and hockey players alike. Datsyuk’s four-year contract extension will see him with Reebok Hockey through 2014. This coming season Datsyuk will ...

Reebok Hockey extends long-term partnership with goalie equipment design expert Michel Lefebvre

08 Jul 2010

Reebok Hockey extends long-term partnership with goalie equipment design expert Michel Lefebvre Canadian-based companies strengthen their leadership position Montreal, July 8, 2010 – Reebok Hockey is pleased to announce the renewal of its partnership in the design, development and manufacturing of goalie equipment with Michel Lefebvre. Now heading into its 15th year, this new multi-year partnership extension is great news for goalies around the world. “We are extremely pleased to extend our partnership with the ...

Crosby and Datsyuk take home hardware at 2010 NHL Awards

24 Jun 2010

MONTREAL – June 24, 2010 - Reebok Hockey would like to congratulate Sidney Crosby of the Pittsburgh Penguins and Pavel Datsyuk of the Detroit Red Wings for their outstanding performances in 2009-10 season, which culminated with both going home winners following the 2010 NHL Player Awards held in Las Vegas, NV. Crosby won his first Maurice Richard Trophy for leading the league with 51 goals this past season, and in another other first, he won ...

Maple Leafs captain Dion Phaneuf joins Reebok Hockey team

15 Jun 2010

Montreal, QC – June 14, 2010 – Reebok Hockey is pleased to announce that All-Star NHL defenceman Dion Phaneuf has joined its team of endorsees, and at the same time congratulates the young superstar on being named the new captain of the Toronto Maple Leafs. “We’re excited to have Dion on board with us, and so pleased for both him and the Leafs on his captaincy. He is a true leader both on and off ...

Reebok Hockey is title sponsor of the Inline Hockey AAU Junior Olympics

09 Jun 2010

Montréal, June 8th 2010 –Reebok Hockey is proud to announce partnership as the title sponsor for the AAU Junior Olympics Inline Hockey Tournament. The Huntington Beach & Corona inline hockey facility will play host to the most important tournament in the world starting July 1st through to July 11th 2010. The tournament will take place over 11 days attracting over 30 000 spectators to the event. In attendance there are over 400 teams in 24 ...

REEBOK POWERS THE 2010 NHL DRAFT COMBINE

03 Jun 2010

REEBOK POWERS THE 2010 NHL DRAFT COMBINE Reebok Hockey was out in full force last week at the 2010 NHL combine held in Toronto. Fitness testing at the NHL Scouting Combine saw some of the top prospects for the 2010 Entry Draft get pushed to their physical limits. The players were put through their paces during an array of events that measured upper-body and lower-body strength, as well as endurance -- all while being watched ...

AHL and Reebok renew partnership.

03 Jun 2010

AMERICAN HOCKEY LEAGUE, REEBOK-CCM HOCKEY ANNOUNCE EXTENSION OF MULTI-YEAR STRATEGIC MARKETING & LICENSING PARTNERSHIP SPRINGFIELD, Mass. … The American Hockey League and Reebok-CCM Hockey have announced a two-year extension of their original multi-year, multi-million-dollar partnership that will continue to serve as the foundation for the AHL’s marketing, licensing and on-ice branding strategies through the 2015-16 season. The AHL Board of Governors unanimously approved the extension of the partnership, which has been an unqualified success for ...

A BIG congratulations to the 2010 AIHL Champions - REEBOK HB & JR Ducks

02 Jun 2010

A BIG congratulations to the 2010 AIHL Champions - REEBOK HB & JR Ducks on their championship win!

Reebok Hockey protective equipment gives players the confidence to put their body on the line

05 May 2010

The NHL playoffs are always about unsung heroes. During the second season everybody talks about putting their body on the line. What does that really mean? Well it means dishing out and taking hits and getting in front of pucks. This playoff season has been no different. So far, all 16 playoff teams have accounted for a total of 3477 hits, the Penguins have delivered a league-leading 311 of them. In terms of blocking shots, ...

Reebok Hockey launches white 11K pump skate

15 Apr 2010

Now available throughout North America Montreal, Apr. 15, 2010 – Reebok Hockey releases the white 11K pump skate at retail today. The white version is available in senior, junior and youth sizes — and in an optional “D/AA” width to accommodate the fit needs of more players. The Canadian-made 11K Pump debuted at retailers across North America in a mid-season launch. The skate has grabbed plenty of attention such as notable NHL rookie and Reebok ...

Crosby lights up 50 goal mark

11 Apr 2010

Sidney Crosby of the Pittsburgh Penguins reached the 50 goal mark for the first time in his career. Crosby made the switch from a wood blade-composite shaft construction in the ’09 off-season to the full-composite 10K SicKick II stick and hasn’t looked back since. Congratulations on this amazing achievement. View the 10K Sickick II tech page

Swiss National League A Final: SC Bern - Genève-Servette Hockey Club

06 Apr 2010

Swiss National League Hockey finals will start on Saturday, April 10 with both teams proudly sponsored by CCM Hockey in cooperation with Interhockey AG, Switzerland (Official Distributor for CCM Hockey). We wish the teams of SC Bern and Genève-Servette Hockey Club all the best for the finals.