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Reebok Hockey launches white 11K pump skate

15 Apr 2010

Now available throughout North America

Montreal, Apr. 15, 2010 – Reebok Hockey releases the white 11K pump skate at retail today. The white version is available in senior, junior and youth sizes — and in an optional “D/AA” width to accommodate the fit needs of more players.

The Canadian-made 11K Pump debuted at retailers across North America in a mid-season launch. The skate has grabbed plenty of attention such as notable NHL rookie and Reebok Hockey team member Matt Duchene.

The 11K’s design includes an improved Pump-inflated air bladder that molds to a skater’s foot — no matter what the shape — for a customized fit. The result: Players aren’t just upgrading to the 11K from other Reebok models, but switching from other brands, including 50 NHL players to date since January 1st, 2010.

The Pump concept has been optimized for 2010; Reebok has moved the Pump slightly in the boot to improve the flow of air to and control of the internal Pump chamber. This eliminates natural gaps around the ankle to keep a player’s foot in place, enhance heel lock and forward flex, and improve stability.

Reebok skates normally are constructed on a “D/A” last. The wider “D” sizing is in the forefoot and narrower “A” is found in the heel. The “D/AA” pattern on the 11K is slightly narrower in the heel.

“Players are putting their feet in our skate and the comfort level is winning them over,” Andrew Stewart, Reebok’s skate product manager said. “We’re hearing that the 11K is the most comfortable skate out of the box. For some players, the narrower ‘AA’ heel improves fit and performance even more.”

Comments

• Posted by meltdown.bc.ca on April 13, 2010 at 12:11 p.m.

  so I got an email announcing the release of the new reebok pump white skate and at the bottom of the email it said "enter for a chance to win"'
  yet when i click on the link i am taken to the regular site and nowhere is there any mention of a contest let alone a chance to win a pair of these sweet skates... what gives?

• Posted by Beavers4 on April 19, 2010 at 3:09 p.m.

  these skates r FCKN nice!!!!!!!!!!!
  

• Posted by reebokteam on April 19, 2010 at 3:18 p.m.

  The contest can be entered at the following link: http://www.reebokhockey.com/corpo/11k/

• Posted by CoyotesHockey8 on May 14, 2010 at 9:16 a.m.

  these blades are soooooo SICK

• Posted by frannyberry on October 7, 2010 at 1:03 p.m.

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• Posted by ReebokFan on November 26, 2010 at 5:05 a.m.

  Skates use to be like beat up after two games the guys are so freaking upgraded with technology that you can actually lock your feet in the skate and it is very comfortable. But I prefer the black ones good job Reebok!

• Posted by marty koalie on December 9, 2010 at 11:46 a.m.

  sweet the reebok white skates look awsome

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