15 Apr 2010
Now available throughout North America
Montreal, Apr. 15, 2010 – Reebok Hockey releases the white 11K pump skate at retail today. The white version is available in senior, junior and youth sizes — and in an optional “D/AA” width to accommodate the fit needs of more players.
The Canadian-made 11K Pump debuted at retailers across North America in a mid-season launch. The skate has grabbed plenty of attention such as notable NHL rookie and Reebok Hockey team member Matt Duchene.
The 11K’s design includes an improved Pump-inflated air bladder that molds to a skater’s foot — no matter what the shape — for a customized fit. The result: Players aren’t just upgrading to the 11K from other Reebok models, but switching from other brands, including 50 NHL players to date since January 1st, 2010.
The Pump concept has been optimized for 2010; Reebok has moved the Pump slightly in the boot to improve the flow of air to and control of the internal Pump chamber. This eliminates natural gaps around the ankle to keep a player’s foot in place, enhance heel lock and forward flex, and improve stability.
Reebok skates normally are constructed on a “D/A” last. The wider “D” sizing is in the forefoot and narrower “A” is found in the heel. The “D/AA” pattern on the 11K is slightly narrower in the heel.
“Players are putting their feet in our skate and the comfort level is winning them over,” Andrew Stewart, Reebok’s skate product manager said. “We’re hearing that the 11K is the most comfortable skate out of the box. For some players, the narrower ‘AA’ heel improves fit and performance even more.”