REEBOK BLOGS

Reebok Hockey extends partnership with NHL veteran Pavel Datsyuk

03 Aug 2010

Montreal, Aug. 3, 2010 – Reebok Hockey is pleased to announce the renewal of its partnership with one of the most talented and respected NHL players in the world - Pavel Datsyuk of the Detroit Red Wings. Now heading into its sixth year, the partnership’s multi-year extension is great news for both the brand and hockey players alike. Datsyuk’s four-year contract extension will see him with Reebok Hockey through 2014.

This coming season Datsyuk will be playing with the all-new 11K helmet, 11K pants, 11K skates and 11K stick. Pro validation means more than just playing in the latest equipment; it comes down to the testing and development process, something that Datsyuk is involved with for his own equipment.

“Being associated with such an innovative brand allows me to concentrate on my game performance and not worry about my equipment,” Datsyuk said. “I’ve trusted in Reebok’s ability to make the best equipment to suit my needs from day one. As the company evolves, it continues to be the leader in technology.”

Last year – his eighth in the NHL, he tied for his team’s lead with 70 points (27 goals, 43 assists), led the NHL with 132 takeaways, recorded 33 points over the final 31 games, and recorded his 161st career multi-point game. Following the season, he was awarded his third-consecutive Frank J. Selke award as the NHL’s top defensive forward.

On the international level, Datsyuk played with Team Russia in both the 2010 Olympics and the IIHF World Championship, winning silver in the latter. He also was recently voted by Russians as the best Russian hockey player.

“We are extremely pleased to extend our partnership with one of the most talented NHL players in the world,” said Glen Thornborough, Vice President of Sports Marketing Reebok-CCM Hockey. “As a global brand, it’s important for us to have a European talent of such high standing. We know that this renewed partnership will allow us to continue to grow our leadership position within the market.”

The announcement was made today at the Reebok Russia Zig Technology launch, with Russian hockey superstars Pavel Datysuk and Alex Ovechkin both on hand. Media participated in an oversized fitness obstacle course which simulated the benefits of the new technology.