REEBOK BLOGS
NHL Winter Classic Powered by the 11k Pump Skate
07 Jan 2010
The all new highly anticipated 11K Pump Skate hit the ice at the 2010 NHL Winter Classic on January 1st. Fitted to 5 Boston Bruins players including alumni Bobby Orr who participated in the ceremonial face-off, and current roster players Patrice Bergeron, Marc Savard, Johnny Boychuk and Dennis Wideman. The 11K made a big splash on and off the ice with in-stadium Reebok branding as well as 2 Billboards in Boston and Philladelphia.
The 11K Pump Skate retail launch: January 15th, 2010
Outdoor Billboard close to Fenway park
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