07 Jan 2010
The all new highly anticipated 11K Pump Skate hit the ice at the 2010 NHL Winter Classic on January 1st. Fitted to 5 Boston Bruins players including alumni Bobby Orr who participated in the ceremonial face-off, and current roster players Patrice Bergeron, Marc Savard, Johnny Boychuk and Dennis Wideman. The 11K made a big splash on and off the ice with in-stadium Reebok branding as well as 2 Billboards in Boston and Philladelphia.
The 11K Pump Skate retail launch: January 15th, 2010