15 Jan 2010
New skate enhances locked-in power and energy transfer
Montreal, QC, Jan. 15, 2010 – The wait is over. After much anticipation, Reebok Hockey launched today its all-new, highly-anticipated, Canadian-made 11K Pump skate.
Following the initial success of Reebok Hockey’s first two generations of Pump skates, the company has taken the design to the next level with the all-new 11K model. Developed in close collaboration with top NHL players, this skate makes every stride smoother, enhancing a skater’s energy transfer through an improved stability and structural support, all while being the lightest skate Reebok has ever made.
The 11K Pump skate has further improved upon Reebok’s vaunted heel lock system and ankle support, and features an enhanced forward flex, accelerating more power and speed into each and every stride.
Featuring Pump Technology offering players the maximum in personalized performance and comfort through the Pump’s air bladder which minimizes natural gaps around the foot The 11K Pump skate also includes Pro Armour IV – an integration of embedded composite technology in a lightweight core and durable outer shell designed to resist cuts and abrasions while controlling flexion and torsion.
Additional features such as Reebok’s patented Skatelock, tacky nash liner, and felt foam hybrid pro tongue reinforce locked-in stability, keeping the player’s focus on the game and not on the equipment.
NHL stars using the 11K
Some of the NHL’s most talented players have switched to the 11K Pump Skate as of January 2010, among them are rising stars Victor Hedman and Matt Duchene, 2008 Cup Champ Darren Helm, and Kazak Olympian Nik Antropov. Further presence of the 11K Pump skate at the 2010 NHL Winter Classic extended to four Boston Bruins players.
Marketing campaign The 11K Pump skate is hitting the market through various web outlets, print media, eye catching in-store displays, and innovative partnerships featuring Pavel Datsyuk and Matt Duchene for the print advertising. The white version of the 11K Pump skate worn by Matt Duchene will be made available as of April 2010.
Visit www.reebokhockey.com for more details