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Reebok Hockey extends long-term partnership with goalie equipment design expert Michel Lefebvre

08 Jul 2010

Reebok Hockey extends long-term partnership with goalie equipment design expert Michel Lefebvre

Canadian-based companies strengthen their leadership position

Montreal, July 8, 2010 – Reebok Hockey is pleased to announce the renewal of its partnership in the design, development and manufacturing of goalie equipment with Michel Lefebvre. Now heading into its 15th year, this new multi-year partnership extension is great news for goalies around the world.

“We are extremely pleased to extend our partnership with the most passionate goalie equipment expert in the world,” said Len Rhodes, Vice President and General Manager of Reebok-CCM Hockey. “As our global headquarters are in Montreal, it’s very special to associate ourselves with a local partner of such high standing. We know that this renewed partnership will allow us to continue to grow our leadership position within the market.”

Designed, tested and manufactured in Quebec, Reebok Hockey pro goalie equipment is the clear Number 1 brand in the locker rooms of the NHL, AHL, ECHL, CHL and the European Leagues. When it comes to their equipment, these goalies expect nothing less than the best.

“My equipment is such an essential part of my work that I am very careful about who I collaborate with,” said Jean-Sébastien Giguère, goaltender for the Toronto Maple Leafs “I chose Reebok Hockey and Michel Lefebvre for their unmatched mastery of goalie equipment development. Each personalized modification, adjustment and alteration I need is made so I can deliver my best performance every time I hit the ice. This level of commitment is what makes Reebok Hockey so extraordinary.”

Designing for the best Michel Lefebvre has been designing and manufacturing hockey equipment for the past 40 years. Nestled in the heart of Mascouche, Quebec, the Lefevre manufacturing facility employs 70 people and produces only the best goalie gear, including pads, blockers and catchers. Every item is designed, fitted, tested and customized to the individual needs of each NHL goalie Reebok Hockey works with. With none other than NHL Hall of Famer and hockey legend Patrick Roy as one of his very first clients, Michel Lefebvre has proven time and time again that he knows how to meet the high standards set by the best goalies on the planet.

“I love what I do,” said Lefebvre, who has been working with the Reebok Hockey team for over 15 years. “I want to keep designing the best goalie equipment for the best NHL players, and my partnership with Reebok Hockey helps me do this every day. Today, I’m able to share my passion with my son and daughter, who work with me, and the level of collaboration I have found with Reebok Hockey over the years enables us to keep doing what we do best: create, design and produce the most advanced goalie equipment available.”

This level of excellence is recognized by NHL goaltenders such as Marc-André Fleury (Pittsburgh Penguins), Jean-Sébastien Giguère (Toronto Maple Leafs), Roberto Luongo (Vancouver Canucks) and Jonathan Bernier (Los Angeles Kings), to name but a few.