15 Jun 2010
Montreal, QC – June 14, 2010 – Reebok Hockey is pleased to announce that All-Star NHL defenceman Dion Phaneuf has joined its team of endorsees, and at the same time congratulates the young superstar on being named the new captain of the Toronto Maple Leafs.
“We’re excited to have Dion on board with us, and so pleased for both him and the Leafs on his captaincy. He is a true leader both on and off the ice and we couldn’t be any happier with having him associated with our company,” said Len Rhodes, General Manager Reebok-CCM Hockey. “Dion is a true representative of our brand and its core values.”
Phaneuf, who wears the new Reebok 11K Pump skates, has been in Reebok Hockey gear since the beginning of his pro career. He was previously a Reebok endorsee from 2006 through 2008. He joined the Leafs from the Calgary Flames following a blockbuster trade last season and immediately solidified not only the Toronto blue line, but also the Maple Leaf locker room.
Five seasons into his National Hockey League career, he already has both a Calder and Norris trophy nomination under his belt, along with two All-Star appearances. He has 77 goals and 238 points in 404 career games and has played in 25 playoff tilts, with 12 points to his credit. He was a member of Canada’s gold medal winning team at the 2007 IIHF World Championship.
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, the ECHL and several NCAA and national teams.