06 Nov 2012
REEBOK-CCM HOCKEY PARTNERS WITH UNIVERSITY OF OTTAWA TO PROMOTE PROTOCOL AS INDUSTRY-WIDE STANDARD FOR ROTATIONAL ACCELERATION TESTING Head injuries are a very serious issue in the sport of ice hockey, which is why Reebok-CCM Hockey (“Reebok-CCM”) formed an exclusive partnership with the University of Ottawa’s Neurotrauma Impact Science Laboratory. Together, Reebok-CCM and the University of Ottawa are working to gain further knowledge on impact management with the goal of helping the hockey industry create safer ...
17 Mar 2011
Major Hockey Partners Discuss Education and Management of Head Injuries Montreal, Mar. 23, 2011 – In an effort to spearhead the conversation regarding education and management of head injuries in sports, Reebok-CCM Hockey hosted its first-ever safety summit in Ottawa as part of its Safety Revolution Program. Representatives from the National Hockey League (NHL), Hockey Canada, USA hockey, American Hockey League (AHL), Western Hockey League (WHL), ECHL, Hockey Equipment Certification Council (HECC), CSA International, the ...
10 Nov 2010
Fantasy hockey will become reality at the 2011 All-Star Game presented by Discover. A new format for this year's festivities will see the conference vs. conference approach replaced by a player draft, conducted by the All-Star players themselves, to determine the rosters for each team. The 2011 NHL All-Star Fantasy Draft will be Friday, Jan. 28, to kick off All-Star Weekend, which will be hosted for the first time by the Carolina Hurricanes. Check out ...
04 Aug 2010
Montreal, August 4, 2010 – Today the NHL unveiled the much anticipated Calgary Flames’ Edge uniform that will worn by the team during the upcoming 2011 Heritage Classic game. The expected match up will be played at McMahon Stadium in Calgary, home to the CFL’s Calgary Stampeders, where the Flames will play host to the Montreal Canadiens.
03 Aug 2010
Montreal, Aug. 3, 2010 – Reebok Hockey is pleased to announce the renewal of its partnership with one of the most talented and respected NHL players in the world - Pavel Datsyuk of the Detroit Red Wings. Now heading into its sixth year, the partnership’s multi-year extension is great news for both the brand and hockey players alike. Datsyuk’s four-year contract extension will see him with Reebok Hockey through 2014. This coming season Datsyuk will ...
09 Jun 2010
Montréal, June 8th 2010 –Reebok Hockey is proud to announce partnership as the title sponsor for the AAU Junior Olympics Inline Hockey Tournament. The Huntington Beach & Corona inline hockey facility will play host to the most important tournament in the world starting July 1st through to July 11th 2010. The tournament will take place over 11 days attracting over 30 000 spectators to the event. In attendance there are over 400 teams in 24 ...
03 Jun 2010
AMERICAN HOCKEY LEAGUE, REEBOK-CCM HOCKEY ANNOUNCE EXTENSION OF MULTI-YEAR STRATEGIC MARKETING & LICENSING PARTNERSHIP SPRINGFIELD, Mass. … The American Hockey League and Reebok-CCM Hockey have announced a two-year extension of their original multi-year, multi-million-dollar partnership that will continue to serve as the foundation for the AHL’s marketing, licensing and on-ice branding strategies through the 2015-16 season. The AHL Board of Governors unanimously approved the extension of the partnership, which has been an unqualified success for ...
15 Apr 2010
Now available throughout North America Montreal, Apr. 15, 2010 – Reebok Hockey releases the white 11K pump skate at retail today. The white version is available in senior, junior and youth sizes — and in an optional “D/AA” width to accommodate the fit needs of more players. The Canadian-made 11K Pump debuted at retailers across North America in a mid-season launch. The skate has grabbed plenty of attention such as notable NHL rookie and Reebok ...
06 Apr 2010
Swiss National League Hockey finals will start on Saturday, April 10 with both teams proudly sponsored by CCM Hockey in cooperation with Interhockey AG, Switzerland (Official Distributor for CCM Hockey). We wish the teams of SC Bern and Genève-Servette Hockey Club all the best for the finals.
11 Mar 2010
Separate $8,700 Donations to be Made to The Sidney Crosby Foundation, Hockey Canada and USA Hockey Canton, MA (March 11, 2010) – Last week, Reebok Hockey announced that is was offering a $10,000 reward for any information that directly led to return of Sidney Crosby’s “golden” stick. With Hockey Canada’s announcement on Wednesday that the stick had been recovered in a shipment heading to the IIHF Hall of Fame, Reebok Hockey has instead decided to ...
11 Mar 2010
Separate $8,700 Donations to be Made to The Sidney Crosby Foundation, Hockey Canada and USA Hockey Canton, MA (March 11, 2010) – Last week, Reebok Hockey announced that is was offering a $10,000 reward for any information that directly led to return of Sidney Crosby’s “golden” stick. With Hockey Canada’s announcement on Wednesday that the stick had been recovered in a shipment heading to the IIHF Hall of Fame, Reebok Hockey has instead decided to ...
10 Mar 2010
Canton, MA, 10th March 2010 – Reebok Hockey is extremely pleased that Sidney Crosby’s winter games winning stick and glove have been found and will be returned to him. Tomorrow Reebok Hockey will announce the details of the reward distribution.
10 Mar 2010
Canton, MA, 10th March 2010 – Reebok Hockey is extremely pleased that Sidney Crosby’s winter games winning stick and glove have been found and will be returned to him. Tomorrow Reebok Hockey will announce the details of the reward distribution.
02 Mar 2010
Montreal, Mar. 1, 2010 – Give a talent like Sidney Crosby the right tools to work with, and there’s no limit to what can be accomplished. One of the top players in the NHL and a leader on ice for Canada during the 2010 winter games, Crosby netted the golden goal last night with a wrister off his Reebok 10K SicKick II stick as Canada edged the USA 3-2 in overtime. This season, Crosby became ...
02 Mar 2010
Montreal, Mar. 2, 2010 – Anna sellaiselle lahjakkuudelle kuin Sidney Crosby oikeat työvälineet, niin hän voi tehdä mitä vaan. Yksi NHL:n huippupelaajista ja suurimmista yleisön suosikeista, Sidney Crosby maalasi ratkaisumaalinsa olympiafinaalissa rannelaukauksella USA:n verkkoon yliajalla käyttäen työkalunaan uutta REEBOK 10K SickKick II -mailaa. Tämän kauden alussa Sidney, yhtenä viimeisimmistä, vaihtoi komposiittivarsi - puulapa - yhdistelmänsä yksiosaiseen komposiittimailaan. Crosby onkin osoittanut parempaa itseluottamusta kuin koskaan uusi REEBOK 10K SickKick II -maila kädessään. REEBOK 10K SickKick II ...