NEWS AND MEDIA

Reebok Launches Its New Line of Smartmouth Mouthguards

29 Nov 2005

Montreal, (Quebec, Canada) November 29, 2005 - A growing number of medical and dental professionals as well as many parents are concerned about the increasing need for better protection against the mouth and dental injuries that occur in certain sports. Reebok is pleased to offer sports enthusiasts of all levels, especially young players, high-quality SmartMouth mouthguards in response to a very real concern: dental injuries are the most frequent type of facial injury and occur mostly in sports.

The risk of dental injury is 60 times higher among athletes who do not wear a mouthguard. However, half of all dental injuries are avoidable. In launching three guards of the highest quality (Kids, Elite and Custom), Reebok has combined technology and anatomical design in its SmartMouth line to provide improved effectiveness and greater comfort. In addition to being adjustable and providing greater dental protection, SmartMouth products protect the lips, cheeks, gums and tongue against bites, lacerations and damage occurring to teeth and their roots. By absorbing energy from traumatic blows to the chin and jaws, they also help prevent jaw fractures. Furthermore, mouthguards reduce the risk of concussion and other serious injuries by distributing the force equally throughout the skull.

Patented technology for adjustable comfort

The SmartMouth Custom mouthguard uses ProPlusGel that shapes to the teeth and gums to provide a custom fit that is tight and solid, allowing it to stay in position and improving the player's ability to breathe, talk and spit. It also eliminates the risk of swallowing the mouthguard that sometimes occurs with conventional models. In addition, its unique compound of EVA dental vinyl (Ethylene Vinyl Acetate) is used by dentists to make professional mouthguards that are sold at $300.

"There are still relatively few high-quality adjustable products on the market, which is the reason we equipped our SmartMouth products with Signature technology, the very best according to our standards," said Michel Benoît, Vice President, Global Product Creation, Reebok Equipment. "Since adult teeth appear quite early on, protecting them adequately from a young age is an investment for life. Our mandate is to raise awareness among youth and parents about the importance of dental protection in sports by offering them the best product at an affordable price."

Available at retail prices ranging from $7.99 to $34.99 US ($9.99 to $49.99 CAD), SmartMouth Kids, Elite and Custom mouthguards are used extensively in hockey and can be used in other sports, such as football, baseball, basketball, soccer, equestrian sports, etc. They can also be used for medical purposes, like preventing teeth grinding as means of dealing with insomnia.

The SmartMouth line of mouth guards offers more than just protection; it helps athletes stay looking their best and preserve their smile as long as they will be playing sports.

About Signature Mouthguard

Signature Mouthguards (www.signature-mouthguards.com/) is a 100% Australian owned and operated company. For over 20 years we have been leaders in the supply of state of the art mouthguards to teams and athletes worldwide. We have been recognized worldwide as the inventors of the modern day mouthguard.