October 2005

Reebok Drops The Puck On Major NHL Campaign

06 Oct 2005

Brand Scores New Hockey Athlete Endorsees, Launches New Advertising and Creates Innovative On-Ice Gear for 2005/06 Season Canton, MA (October 4, 2005) - Reebok International (NYSE:RBK), the exclusive worldwide manufacturer and marketer of authentic, replica and practice jerseys for the National Hockey League (NHL), skates off with exciting initiatives launching at the start of the 2005/06 NHL season including new athletes, advertising and performance gear. This season, several NHL super stars "made the switch" and ...

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Reebok Signs Pavel Datsyuk of the Detroit Red Wings

03 Oct 2005

Latest NHL Star To Switch to Rbk Hockey Equipment Canton, MA (October 3, 2005) - Reebok, the official apparel provider for the National Hockey League (NHL), has signed a multi-year endorsement agreement with Russian superstar Pavel Datsyuk. The Red Wings center has made the switch to Reebok and will take to the ice in head-to-toe Rbk Hockey equipment and apparel. Datsyuk is the newest edition to the Rbk hockey team of athletes that also includes ...

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Reebok Hockey Shoots... & Scores Big with NHL

26 Oct 2005

RBK Hockey has quickly become the #1 Goalie Equipment in the NHL Montreal, QC (October 26, 2005) - Starting with this 2005/06 season, RBK Hockey has become the exclusive worldwide manufacturer and marketer of authentic, replica and practice jerseys for the National Hockey League (NHL). In addition, hundreds of NHL players have recently ‘made the switch' to RBK Hockey equipment. The new RBK 9K Pump skate, RBK 8K FitLite Helmet, RBK 7K One-Piece Composite Stick ...

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