October 2006

Pittsburgh Penguins' Superstar Sidney Crosby Takes Control In Reebok's Newest "I Am What I Am" Rbk Hockey Campaign

10 Oct 2006

Montreal, Quebec, CANADA (October 10, 2006) – The spotlight falls on Reebok hockey athlete Sidney Crosby in the newest execution of the brand’s acclaimed "I Am What I Am" global marketing platform. Portraying more than his exceptional on-ice talent, the latest "I Am What I Am" campaign will also give consumers a glimpse into Sidney’s life off the ice and away from the rink. The ads will air on sports television networks throughout North America ...

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