15 Sep 2008
Reebok joins the NHL, NHLPA and four high profile teams to take centre ice in Prague and Stockholm
August 28, 2008 (Montreal, QC)- Reebok Hockey is pleased to announce its partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) for the 2008 NHL Premiere Series in Stockholm, Sweden and Prague, Czech Republic taking place on October 4th and 5th. Under this partnership, Reebok will be a category exclusive marketing partner, exclusive supplier of game jerseys and the leading on-ice equipment supplier.
At the Premiere Series, Reebok Hockey will unveil its 2009 global hockey product line and activate a major in-arena brand marketing campaign. The NHL Premiere Series will allow Reebok to connect with European hockey consumers by creating a unique and compelling brand experience within an authentic hockey environment.
“The 2008 NHL Premiere Series is a key platform for the global launch of our new 2009 line of Reebok hockey products,” said Len Rhodes, General Manager of Reebok Hockey. “This partnership provides us with the opportunity to showcase our latest product innovations to hockey enthusiasts. In a rare occurrence, European fans will be able to watch their favorite hockey stars, such as Sidney Crosby, in action while wearing the latest gear from Reebok. We are also creating an exciting hospitality program for our top retail partners, allowing all parties of the industry to celebrate this series.”
Following the success of the 2007 Premiere Series in London, four NHL teams will take the ice for this exciting event. The Pittsburgh Penguins will take on the Ottawa Senators in Stockholm, Sweden and the New York Rangers will face the Tampa Bay Lightning in Prague, Czech Republic. These teams will face off in two of the world’s largest hockey markets.
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Rbk Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League and several NCAA and national teams
NHL is a registered trademark and NHL Premiere is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.
NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA