NEWS AND MEDIA

Minnesota Hockey and Reebok-CCM Hockey Inc. Join Forces

01 Feb 2010

Partnership includes title rights to Minnesota Hockey Advanced Programs

St. Paul, MN – February 1, 2010 – Minnesota Hockey today announced a premier partnership with Reebok-CCM Hockey Inc.. As part of the partnership, Minnesota Hockey’s Advanced Programs will now be known as the Reebok Minnesota Hockey High Performance Programs. In addition, CCM will be the title partner of a new post-season high school showcase tournament that will be announced soon.

“Minnesota Hockey has long been a model for developing the best hockey players in the country and we are excited to be part of their tremendously successful High Performance Programs,” said Steve Rixe, Regional Sales Representative for Reebok-CCM Hockey Inc.. “This partnership will allow us the opportunity to further Reebok and CCM’s position as a leading hockey equipment company in Minnesota.”

The Reebok Minnesota Hockey High Performance Programs are designed to identify and develop the best players in Minnesota at the 15, 16, 17, and 18 age levels and provide the top players from each district a chance to play with and against the best players in the state. At the conclusion of the Reebok Minnesota Hockey High Performance Programs at each level, the top 20-25 players represent Minnesota Hockey at a national camp sponsored by USA Hockey involving the best players from across the country.

”Reebok-CCM is a perfect fit for the Minnesota Hockey High Performance Programs,” said Mike MacMillan, Director of Minnesota Hockey Advanced Programs. “They understand hockey and their equipment can be found on the best players in the world. We are excited to have them join us and appreciate their support of our young hockey players.”


Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, the ECHL and several NCAA and national teams.

Minnesota Hockey, a USA Hockey affiliate, is the governing body of youth hockey in Minnesota. With over 63,000 registered players and coaches, it is the largest state governing body for hockey in the United States. For additional information on Minnesota Hockey and its programs please go to www.minnesotahockey.org.