NEWS AND MEDIA

General Releases

REEBOK HOCKEY “REEVAMPS” $10,000 CROSBY STICK REWARD; DONATES MORE THAN $25,000 TO YOUTH HOCKEY IN CANADA AND U.S.

11 Mar 2010

Separate $8,700 Donations to be Made to The Sidney Crosby Foundation, Hockey Canada and USA Hockey Canton, MA (March 11, 2010) – Last week, Reebok Hockey announced that is was offering a $10,000 reward for any information that directly led to return of Sidney Crosby’s “golden” stick. With Hockey Canada’s announcement on Wednesday that the stick had been recovered in a shipment heading to the IIHF Hall of Fame, Reebok Hockey has instead decided to ...

SIDNEY CROSBY REEBOK EQUIPMENT FOUND

10 Mar 2010

Canton, MA, 10th March 2010 – Reebok Hockey is extremely pleased that Sidney Crosby’s winter games winning stick and glove have been found and will be returned to him. Tomorrow Reebok Hockey will announce the details of the reward distribution.

Sidney Crosby delivers golden goal for Canada using Reebok 10K SicKick II stick

02 Mar 2010

Montreal, Mar. 1, 2010 – Give a talent like Sidney Crosby the right tools to work with, and there’s no limit to what can be accomplished. One of the top players in the NHL and a leader on ice for Canada during the 2010 winter games, Crosby netted the golden goal last night with a wrister off his Reebok 10K SicKick II stick as Canada edged the USA 3-2 in overtime. This season, Crosby became ...

Sidney Crosby delivers golden goal for Canada using Reebok 10K SicKick II stick

02 Mar 2010

Montreal, Mar. 1, 2010 – Give a talent like Sidney Crosby the right tools to work with, and there’s no limit to what can be accomplished. One of the top players in the NHL and a leader on ice for Canada during the 2010 winter games, Crosby netted the golden goal last night with a wrister off his Reebok 10K SicKick II stick as Canada edged the USA 3-2 in overtime. This season, Crosby became ...

Crosby Scores the Golden Goal

01 Mar 2010

Reebok Hockey team member Sidney Crosby had the weight of the Canadian nation on his shoulders last night and came through in flying colors of red, white and gold. Timing is everything and Sunday night’s OT win was every bit as exciting anyone could have hoped for. Crosby has now become the youngest player to win a Stanley Cup and an Olympic gold - and all that within a nine-month period and at just 22 ...

Minnesota Hockey and Reebok-CCM Hockey Inc. Join Forces

01 Feb 2010

Partnership includes title rights to Minnesota Hockey Advanced Programs St. Paul, MN – February 1, 2010 – Minnesota Hockey today announced a premier partnership with Reebok-CCM Hockey Inc.. As part of the partnership, Minnesota Hockey’s Advanced Programs will now be known as the Reebok Minnesota Hockey High Performance Programs. In addition, CCM will be the title partner of a new post-season high school showcase tournament that will be announced soon. “Minnesota Hockey has long been ...

Reebok Hockey launches new 11K Pump skate

15 Jan 2010

New skate enhances locked-in power and energy transfer Montreal, QC, Jan. 15, 2010 – The wait is over. After much anticipation, Reebok Hockey launched today its all-new, highly-anticipated, Canadian-made 11K Pump skate. Following the initial success of Reebok Hockey’s first two generations of Pump skates, the company has taken the design to the next level with the all-new 11K model. Developed in close collaboration with top NHL players, this skate makes every stride smoother, enhancing ...

Revoke Series Début on Leno Show

13 Nov 2009

The new Revoke goalie series was featured on last night’s episode of The Jay Leno Show in time for it to hit shelves across North America! Johnny Montoya is NBC Studio’s IT guy who has a boring job fixing peoples’ computer problems so The Jay Leno Show decided to make his life a bit more exciting with a segment called "Extreme Johnny." They send him streaming down zip lines, bungee jumping etc… Last night he ...

University of North Dakota Fighting Sioux

14 Sep 2009

UND will be First College Program to Wear Reebok’s EDGE Uniform CANTON, MA (September 10, 2009) – Today, Reebok announced a multi-year deal to become the official uniform and equipment provider of University of North Dakota Fighting Sioux men’s ice hockey program, a perennial powerhouse and one of the most respected college hockey programs in the United States. As part of the deal, Reebok will be redesigning the Fighting Sioux uniforms, with the new design ...

CHL and Reebok Hockey launch new EDGE Uniform System

10 Sep 2009

All 60 CHL teams unveil new jersey designs Toronto, ON – Wednesday, Sept. 9, 2009 – The Canadian Hockey League, in association with Reebok Hockey, announced today the league-wide launch of the Reebok EDGE Uniform System for the top major junior hockey league in the world. Each of the CHL’s 60 teams introduced new home and away EDGE jersey designs for the 2009-10 hockey season. All 120 jerseys were modeled and on display during three ...

2010 ECHL All-Star Game Logo Unveiled

28 Aug 2009

PRINCETON, N.J. – The ECHL and the Ontario Reign on Friday unveiled the logo for the 2010 ECHL All-Star Game presented by Reebok Hockey. The Ontario Reign, the City of Ontario and Citizens Business Bank Arena will host the 18th Annual ECHL All-Star Game on Jan. 20, 2010 and the 13th Annual All-Star Skills Competition on Jan. 19, 2010. In their first season in 2008-09, the Reign finished second in the ECHL in attendance with ...

Reebok Hockey, ECHL Extend Partnership Through 2012

30 Jul 2009

PRINCETON, N.J. – The ECHL announced that it has signed a three-year extension with Reebok Hockey to be the official provider of on-ice equipment to all ECHL teams. Reebok Hockey has been the exclusive supplier of hockey sticks, helmets, visors, gloves, pants, track suits and protective equipment for ECHL players the past five seasons and have been partners of the Premier ‘AA’ Hockey League for more than 10 years. “Reebok Hockey looks forward to a ...

Reebok Hockey Is ECHL All-Star Game Presenting Sponsor

24 Jul 2009

PRINCETON, N.J. – The ECHL announced that Reebok Hockey will be the presenting sponsor for the 2010 ECHL All-Star Game and Skills Competition. “The All-Star Game is the annual showcase for the best ECHL talent and young prospects and we are proud to bring Reebok Hockey on board as the presenting sponsor” said ECHL Commissioner Brian McKenna. “The combination of the best ECHL talent and Reebok Hockey high-performance products is an ideal combination.” “Reebok Hockey ...

The Journey has begun!

02 Jul 2009

On Saturday June 27th, 2009 from his hometown of Weston in Toronto, Mark John DeMontis began his journey. He will be inline skating over 5,000km and across five provinces en route to Vancouver, British Colombia. Along with his dedicated team, and your support Mark’s “Quest to the West” seeks to raise money and awareness for the sport of blind hockey—giving visually impaired youth the chance to learn and play our nations game. Through the establishment ...

Lightning pick Hedman No. 2

26 Jun 2009

The Tampa Bay Lightning selected 6-foot-6 Swedish defenseman and Reebok Hockey team member Victor Hedman with the second pick in the NHL Entry Draft.