NEWS AND MEDIA

General Releases

Reebok Hockey extends long-term partnership with goalie equipment design expert Michel Lefebvre

08 Jul 2010

Reebok Hockey extends long-term partnership with goalie equipment design expert Michel Lefebvre Canadian-based companies strengthen their leadership position Montreal, July 8, 2010 – Reebok Hockey is pleased to announce the renewal of its partnership in the design, development and manufacturing of goalie equipment with Michel Lefebvre. Now heading into its 15th year, this new multi-year partnership extension is great news for goalies around the world. “We are extremely pleased to extend our partnership with the ...

Crosby and Datsyuk take home hardware at 2010 NHL Awards

24 Jun 2010

MONTREAL – June 24, 2010 - Reebok Hockey would like to congratulate Sidney Crosby of the Pittsburgh Penguins and Pavel Datsyuk of the Detroit Red Wings for their outstanding performances in 2009-10 season, which culminated with both going home winners following the 2010 NHL Player Awards held in Las Vegas, NV. Crosby won his first Maurice Richard Trophy for leading the league with 51 goals this past season, and in another other first, he won ...

Maple Leafs captain Dion Phaneuf joins Reebok Hockey team

15 Jun 2010

Montreal, QC – June 14, 2010 – Reebok Hockey is pleased to announce that All-Star NHL defenceman Dion Phaneuf has joined its team of endorsees, and at the same time congratulates the young superstar on being named the new captain of the Toronto Maple Leafs. “We’re excited to have Dion on board with us, and so pleased for both him and the Leafs on his captaincy. He is a true leader both on and off ...

REEBOK POWERS THE 2010 NHL DRAFT COMBINE

03 Jun 2010

REEBOK POWERS THE 2010 NHL DRAFT COMBINE Reebok Hockey was out in full force last week at the 2010 NHL combine held in Toronto. Fitness testing at the NHL Scouting Combine saw some of the top prospects for the 2010 Entry Draft get pushed to their physical limits. The players were put through their paces during an array of events that measured upper-body and lower-body strength, as well as endurance -- all while being watched ...

A BIG congratulations to the 2010 AIHL Champions - REEBOK HB & JR Ducks

02 Jun 2010

A BIG congratulations to the 2010 AIHL Champions - REEBOK HB & JR Ducks on their championship win!

Reebok Hockey protective equipment gives players the confidence to put their body on the line

05 May 2010

The NHL playoffs are always about unsung heroes. During the second season everybody talks about putting their body on the line. What does that really mean? Well it means dishing out and taking hits and getting in front of pucks. This playoff season has been no different. So far, all 16 playoff teams have accounted for a total of 3477 hits, the Penguins have delivered a league-leading 311 of them. In terms of blocking shots, ...

Crosby lights up 50 goal mark

11 Apr 2010

Sidney Crosby of the Pittsburgh Penguins reached the 50 goal mark for the first time in his career. Crosby made the switch from a wood blade-composite shaft construction in the ’09 off-season to the full-composite 10K SicKick II stick and hasn’t looked back since. Congratulations on this amazing achievement. View the 10K Sickick II tech page

REEBOK HOCKEY “REEVAMPS” $10,000 CROSBY STICK REWARD

11 Mar 2010

Separate $8,700 Donations to be Made to The Sidney Crosby Foundation, Hockey Canada and USA Hockey Canton, MA (March 11, 2010) – Last week, Reebok Hockey announced that is was offering a $10,000 reward for any information that directly led to return of Sidney Crosby’s “golden” stick. With Hockey Canada’s announcement on Wednesday that the stick had been recovered in a shipment heading to the IIHF Hall of Fame, Reebok Hockey has instead decided to ...

SIDNEY CROSBY REEBOK EQUIPMENT FOUND

10 Mar 2010

Canton, MA, 10th March 2010 – Reebok Hockey is extremely pleased that Sidney Crosby’s winter games winning stick and glove have been found and will be returned to him. Tomorrow Reebok Hockey will announce the details of the reward distribution.

Sidney Crosby delivers golden goal for Canada using Reebok 10K SicKick II stick

02 Mar 2010

Montreal, Mar. 1, 2010 – Give a talent like Sidney Crosby the right tools to work with, and there’s no limit to what can be accomplished. One of the top players in the NHL and a leader on ice for Canada during the 2010 winter games, Crosby netted the golden goal last night with a wrister off his Reebok 10K SicKick II stick as Canada edged the USA 3-2 in overtime. This season, Crosby became ...

Sidney Crosby delivers golden goal for Canada using Reebok 10K SicKick II stick

02 Mar 2010

Montreal, Mar. 1, 2010 – Give a talent like Sidney Crosby the right tools to work with, and there’s no limit to what can be accomplished. One of the top players in the NHL and a leader on ice for Canada during the 2010 winter games, Crosby netted the golden goal last night with a wrister off his Reebok 10K SicKick II stick as Canada edged the USA 3-2 in overtime. This season, Crosby became ...

Crosby Scores the Golden Goal

01 Mar 2010

Reebok Hockey team member Sidney Crosby had the weight of the Canadian nation on his shoulders last night and came through in flying colors of red, white and gold. Timing is everything and Sunday night’s OT win was every bit as exciting anyone could have hoped for. Crosby has now become the youngest player to win a Stanley Cup and an Olympic gold - and all that within a nine-month period and at just 22 ...

Minnesota Hockey and Reebok-CCM Hockey Inc. Join Forces

01 Feb 2010

Partnership includes title rights to Minnesota Hockey Advanced Programs St. Paul, MN – February 1, 2010 – Minnesota Hockey today announced a premier partnership with Reebok-CCM Hockey Inc.. As part of the partnership, Minnesota Hockey’s Advanced Programs will now be known as the Reebok Minnesota Hockey High Performance Programs. In addition, CCM will be the title partner of a new post-season high school showcase tournament that will be announced soon. “Minnesota Hockey has long been ...

Reebok Hockey launches new 11K Pump skate

15 Jan 2010

New skate enhances locked-in power and energy transfer Montreal, QC, Jan. 15, 2010 – The wait is over. After much anticipation, Reebok Hockey launched today its all-new, highly-anticipated, Canadian-made 11K Pump skate. Following the initial success of Reebok Hockey’s first two generations of Pump skates, the company has taken the design to the next level with the all-new 11K model. Developed in close collaboration with top NHL players, this skate makes every stride smoother, enhancing ...

Revoke Series Début on Leno Show

13 Nov 2009

The new Revoke goalie series was featured on last night’s episode of The Jay Leno Show in time for it to hit shelves across North America! Johnny Montoya is NBC Studio’s IT guy who has a boring job fixing peoples’ computer problems so The Jay Leno Show decided to make his life a bit more exciting with a segment called "Extreme Johnny." They send him streaming down zip lines, bungee jumping etc… Last night he ...