NEWS AND MEDIA

General Releases » November 2005

Reebok Launches Hard-hitting “I Am What I Am” TV And Print Ad – Starring Hockey Hero Sidney Crosby

11 Nov 2005

Ads Will Debut Brand's New, Innovative Rbk 9K Pump Hockey Skate Canton, MA (November 10, 2005) - Reebok scores hockey star Sidney Crosby as the newest celebrity to be featured in the brand's "I Am What I Am" global advertising campaign. The :30 TV spot and print ad will feature Pittsburgh Penguins standout Crosby wearing Reebok's new Rbk 9K Pump Hockey Skate, which provides athletes with the ultimate in customization by self-inflating around the foot ...

RBK Hockey & The AHL Launch Ticket Promotion

24 Nov 2005

Montreal, QC (November 24, 2005) - For a limited time, Rbk and the American Hockey League are offering a number of AHL tickets to select games on www.rbkhockey.com. Members of the Rbk Hockey web site can enjoy the intensity of AHL hockey, courtesy of Rbk, the AHL and its member clubs. All AHL fans have to do in order to enjoy a great night of exciting hockey is register to become a member of rbkhockey.com, ...

AHL Names Title Partner for All-Star Classic

18 Nov 2005

RBK Hockey, CCM brands to be featured at AHL's showcase event WINNIPEG, Man. ... The American Hockey League announced today that it has reached a two-year agreement that will make The Hockey Company the title sponsor for the AHL All-Star Classic. The agreement begins this season with the 2006 RBK Hockey AHL All-Star Classic, to be played at the MTS Centre in Winnipeg, Man. The event will begin with the 2006 CCM AHL All-Star Skills ...

Reebok Launches Its New Line of Smartmouth Mouthguards

29 Nov 2005

Montreal, (Quebec, Canada) November 29, 2005 - A growing number of medical and dental professionals as well as many parents are concerned about the increasing need for better protection against the mouth and dental injuries that occur in certain sports. Reebok is pleased to offer sports enthusiasts of all levels, especially young players, high-quality SmartMouth mouthguards in response to a very real concern: dental injuries are the most frequent type of facial injury and occur ...

Reebok Launches Its New Line of Smartmouth Mouthguards

28 Nov 2005

**Montreal, (Quebec, Canada) November 29, 2005** - A growing number of medical and dental professionals as well as many parents are concerned about the increasing need for better protection against the mouth and dental injuries that occur in certain sports. **Reebok** is pleased to offer sports enthusiasts of all levels, especially young players, high-quality **SmartMouth** mouthguards in response to a very real concern: dental injuries are the most frequent type of facial injury and occur ...